Tag Archives: Relationshot


Author 81

How Can a Website Transform Your Business?

You might as well have set yourself up in the market, but what about your presence in the digital space? Does your website drive you more sales? Some of the largest businesses in the world don’t feel like having a large sales force; their websites are their number 1 salesmen!

Some businesses still believe that a website is solely to inform target audience about the entity’s presence. If that’s the only aim you are using your website for, chances are you have missed out on so many sales.

Here are five ways how your website can transform your business.

No need to spend millions when your website is in place

Businesses try and spend millions on each promotional campaign. A well maintained website in itself is large-scale promotion. With internet becoming one of the biggest inventions in the history of mankind, the possibilities regarding what you can do with your website are virtually endless.

Most of the online promotion is either very cost effective or is absolutely free. With your social media profiles promoting your website, chances are you are soon going to make online sales and profit yourself from your digital presence.

No need to spend millions on creating physical USPs

A Unique Selling Point [USP] requires a unique design, engaging colors, excellent props and engaging presentation. All of this just builds up on the costs and makes the expenditure reach millions of dollars. If you run a large-scale business, a website with an engaging theme can be your USP for the entire audience at the same time.

This is a one-time expense that will earn you revenues over a long period of time. Considering that businesses are always looking for ways to decrease costs, an online USP can serve a larger traffic without anyone having to wait in queues or physically reaching someplace to buy a product/service.

Your website is your reflection as a complete brand

Informing the audience about your existence in the market is just one of the many reasons why a website is used. However, to become a complete brand, you have to incorporate other things as well. In fact, study suggests that on average, over 50% of the traffic lands on the websites of various brands in search for job opportunities.

This means you don’t have to pay for getting an opening published in the daily journal; your website shall get you the right resource at the right time.

Talking about creating news; what better way to inform your stakeholders about news and happenings than through your own website? A large proportion of your audience can read out what you are up to and interact at the same time.


Author 55

Four key steps to building a long-term business relationship

It is vital for a business to maintain trust with its clients to ensure a long-term business relationship is formed. However, as much as today’s entrepreneurs are reading about building trust, it is also important to understand that trust can only be earned over time.
The feeling that your client is depending on you only comes as a result of hard work and output of uncompromised value. Here are four key steps you need to follow to ensure your business booms in the long-term business department.

Keep your clients well-communicated

Don’t appoint a “think done” approach at your office without involving the client. If they are doing business with you, it is most likely they would love to know how well you and your team is doing. Businesses today fail to keep their clients well-informed and this makes their clients lose interest.

Failing to communicate regularly is disastrous. It’s simply the synonym of giving your competition space to score your customer for future business. That’s not what you want. Social applications today are commonly used among entrepreneurs. Who doesn’t have a Twitter or a Skype account?

And the best thing is, it hardly takes one click to send an email. The better communicated you keep your clients; the more likely it is that they would love to come back with more business opportunities for you.

Make full use of the time allotted

Don’t run after getting paid – you will get compensated for your efforts in the end for sure. Businesses that get the work done in a hassle just to make their clients cut the check are doing it wrong.

Even if you get the project completed well in time, it is advisable that you continuously run tests and monitor key performing areas to suggest further improvements. The end result is therefore always satisfactory.

Your clients love to be interacted with

Walk the extra mile; it definitely pays off. Does your customer have a celebration coming up? Why not wish them a good day! Do they have great news about their business booming? They wouldn’t mind a “congratulations!”

The key here is not to just stick to what you do, but to establish a friendlier working environment with your client. Make constant efforts to keep your clients interacting with you as much as possible. This way, they are reminded of your existence over time.

Thinking progressively will always do the job

Another key is to score disappointed clients of the competition. They are potential customers that, if impressed, could be very rewarding for your organization. Twitter always has clients complaining about competition. Why not leave them a message to get in touch with you? Same goes with Facebook and other popular social networks.

Do your best, keep the clients informed and benefit from the social networks – trust builds only as a consequence. Good luck!